Hard Data on Gender Ratios, Age Ranges, and Site Traffic
Very interesting figures from Mark Brooks’ Online Personals Watch:
Male/Female Quantcast Ratios of Top Dating Properties
MalefemaleOPW—Feb 26th—Here are the male/female ratios, most popular age range, and proportion of visits from ‘regulars’ and ‘addicts.’ Ranking courtesy of Hitwise. Ratios, age range and addiction levels courtesy of Quantcast. ‘100’ represents the ‘internet average.’
1 Singlesnet
Male 112, Female 88, age 45-54, 91% of visits from regulars and addicts
2 Yahoo Personals
Male 114, Female 85, age 45-54, 78% regulars and addicts
3 TRUE
Male 116, Female 83, age 45-54, 77% regulars and addicts
4 Match
Male 100, Female 99, age 45-54, 94% regulars and addicts
5 eHarmony
Male 73, Female 125, age 25-34 and 35-44, 95% regulars and addicts
6 Plentyoffish
Male 112, Female 87, age 45-54, 98% regulars and addicts
7 Mate1
Male 97, Female 102, age 45-54, 74% regulars and addicts
8 Blackpeoplemeet
Male 94, Female 105, age 35-44, 96% regulars and addicts
9 Manhunt.net
Male 177, Female 24, age 35-44, 99% regulars and addicts
10 Adam4Adam
Male 170, Female 31, age 35-44, 99% regulars and addicts
11 American Singles
Male 120, Female 89, age 45-54, 82% regulars and addicts
12 Gay.com
Male 171, Female 30, age 35-45, 96% regulars and addicts
13 Hot or Not
Male 122, Female 78, age 18-24, 95% regulars and addicts
14 MSN Match
Male 103, Female 97, age 45-54, 71% regulars and addicts
15 Cupid
Male 110, Female 89, age 45-54, 95% regulars and addicts
How to read this information:
Note that the numbers following “Male” and “Female” add roughly up to 200 for each site. I read that as meaning for Singlesnet, for instance, that for every 112 men on the site, there are 88 women. Therefore, the numbers on Singlesnet favor women.
The age ranges are the sites’ most popular, so Yahoo! Personals and Match.com attract heavily from the 45-54 age group, while Hot or Not draws the kiddos at 18-24.
The percentage figures indicate regular visitors vs transients. So Yahoo! at 78% has much more transient traffic than Match.com at 94%
The sites with very large numbers of men are gay male sites (like gay.com). (What are those 30 ladies doing doing on gay.com? Are they real ladies?)
What that means for you: If you are a man, it would pay you to go to a site that is more heavily female dominated, like eHarmony (73 men to 125 women). Not such a good site for the ladies.
Look for a site that has large numbers in your age range.
A high percentage of “regulars” says to me that the site has a loyal and active membership. With few browsers. Good news.
From Your Romance Coach, Kathryn Lord
This is really god. Is this data accurate? Need to post ratio of “members” of each site by sex as well as age group. I am done with paying for yahoo and moving to match which also has a 6mo free if you dont snag someone in 6mo after paying for 6mo. Way too many lookey loos and non paid trolling women on yahoo.
Posted by steve on 03/15 at 10:28 AM