Kathryn's Blog

Great expectations belies its name

I’ve not heard good things about “Great Expectations.” Sounds as if the Attorney General of Arizona hasn’t either.  See below.

Pricey dating service accused of deception

Jun. 18, 2008 06:33 PM
The Arizona Republic

Attorney General Terry Goddard on Wednesday accused Great Expectations, a Scottsdale-based matchmaking service, of coercive sales tactics and deceptive practices to sell expensive dating services.

The company, which says it has 30 years of experience in helping people find true love, said the case has no merit and looks forward to going to trial. It declined to respond to specific allegations.

The suit was filed in Maricopa County Superior Court against Sun West Video, Inc., which does business as

Great Expectations for Singles. The suit is seeking refunds for consumers and financial penalties against the company.

The Attorney General’s office alleged that Great Expectations:

• Misrepresented to consumers the overall number of participating members and members in certain age groups.

• Told consumers that two to three marriages occurred among members every month when it had no credible basis for such statements.

• Misrepresented to consumers that it had conducted a criminal background check on all of its members.

• Used high-pressure sales tactics that included sales representatives urging consumers to contact their credit card companies to get an increased credit limit to pay for a membership.

• Showed potential new members written profiles and photographs of people they said were Great

Expectations members when many were not available for dating.



The Great Expectations location in Arizona is not unique. A quick Google search reveals several other class action lawsuits in California, Kansas, and Pennsylvania. That’s just what I found in 2 minutes of searching, I can only imagine how much more is out there. I have no idea how this company is even still in business.

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